Vision is the abilty to see ordinary thing in unusual ways. Your style is defined through your vision, concept, subject matter, point of view, design, and lighting.
Images work on a visual and on an emotional level.
Visual interest is created through tension, which in turn is created by opposite elements in composition and lighting. There is essentially an endless list of opposites that can be used to create tension. All these opposites come with an emotional response attached. Here are just a few opposites:
in focus- out of focus
Any sucessful image solicits an emotional response, based on aesthetics, content, or both. How does the viewer feel about what he sees? Sometimes an image will make the viewer think or make him ask a question. What's going on in this picture, and how do I feel about it? The viewer's response can be simply an emotional one, for example, the pleasure of enjoying beauty when looking at a beautiful image of a flower. Conversely, an image of war may stir up a feeling of repulsion. The particular emotional response may to a large degree depend on the subject matter and the context of the imagery. Different people may have different responses based on their own experiences, knowledge, and point of view.
A unique vision and style make any artist's work not only recognizable, but also memorable.